B2B buyers aren't admiring your design — they're verifying you can be trusted
94% have ranked suppliers before contact · 60% of vetting is done before any call · 95% of deals go to the day-one favourite. In the 3 minutes a buyer spends on your site they're hunting for specs, certificates, evidence you've delivered an order their size. If they don't find it, they leave. We build sites that use those 3 minutes to the limit.
Key Capabilities
Cite-able by AI search, not just Google
Perplexity, Google AI Overviews, and domestic AI search engines all weight differently from classic SEO. We build with semantic structure + keyword scaffolding + structured-data markup so your factory specs, product params, and certifications become structured data that AI can quote in answers. Not cited = not on the shortlist.
Critical info in one screen — no 3-scroll hunt
While your full-screen video is loading, the buyer's spec sheet is sleeping in a collapsed section on screen 3. We push core products, key specs, certification downloads, and the inquiry form to first-fold. Mobile especially. Each extra scroll equals a lost lead.
Trust via evidence, not marketing copy
Case studies must read 'context + problem we solved + result data' — not a logo wall. Certificate downloads go in the visible nav, not buried. Quantified delivery data (99.8% pass rate, X-day lead time, served X countries) beats 'We commit to excellence' every time.
Inquiry forms ≤ 3 fields + 24-hour response SLA
More fields equals more drop-off. Specs are directly downloadable without account registration. Price-range transparency ('MOQ 500 pcs, FOB band Y') lowers buyer defensiveness. Post-submit we auto-state '24h response from your technical PM' — the last-mile trust signal.
Information architecture per industry — no generic templates
Precision machinery buyers want tolerance + QC + certs; distributors want SKU coverage + stock SLA; service firms want methodology + team CVs + case detail. One template across all = lazy on every one. We rebuild your page order around your real customers' decision path.
Industrial visual grammar · not 'tasteful whitespace'
Colour serves industry recognition (precision manufacturing: industrial grey + cool white = 'rational, precise'). Type pairs hard + soft (serif headers = authority; monospace specs = data-precision). Motion lives only where it guides scroll, indicates progress, or confirms an action. Professional feel comes from mathematical consistency — even spacing, uniform buttons, predictable feedback — not from oversized blanks.
Client case · Jordan B2B manufacturer stuttgartglobal.com
An export site we delivered. Google Lighthouse (mobile): SEO 100, Best Practices 100, Accessibility 98; LCP 2.9s with zero layout shift (CLS 0), served over Cloudflare. Performance and AI/search citability, maxed out.
Client case · Shandong industrial exporter titanpuls.com
Bank-grade hardening: 2-year HSTS preload, full Content-Security-Policy, clickjacking protection all on. Plus a WhatsApp AI agent built in, so inquiries flow straight into an AI-run pipeline — security and AI operations, both maxed.
How is this service priced?
Because every business has different needs, we scope this together. Book a 30-min call and get a tailored proposal.
Book a 30-min consultationFrequently Asked Questions
How is this different from a 'has done many export sites' web agency?
They optimize for 'boss likes it', we optimize for 'buyer trusts it'. Specifically: (1) our first deliverable is not a design mockup but a 'buyer decision-path analysis' — who they are, what pressure they face, what they verify, what risks worry them. Design follows. (2) We won't ship full-screen video + gold-leaf manifesto — those burn buyer patience. (3) We use structured-data markup + semantic structure so AI search can cite you — a 2026 hard requirement most legacy agencies don't deliver.
I already have a site / used another agency — rebuild or renovate?
Start with a free 1-hour 'buyer experience audit'. We role-play as a real buyer against your current site: within 3 minutes can we find the core specs, certificate downloads, inquiry form, and price band? Pass all 4 → you don't need a rebuild, just AI-search optimization + conversion polish. Fail 1-2 → targeted renovation. Fail 3+ → rebuild beats renovation. The audit is an actionable checklist, not a sales pitch.
If you don't publish pricing, how do I know it fits my budget?
Industrial B2B sites don't have a sticker price — same scope spans 5x depending on SKU count, photo/video coverage, certification load, multilingual needs, CRM integration. After a 30-min call you'll receive a fully itemised quote against your real scope. If the scope clearly exceeds your budget we'll say so on the call, not after the proposal.
Lead time? I have a trade show deadline.
Standard industrial site: 15 business days minimum once you've supplied specs + photos + certs on time. Trade show track: 3-5 days to ship an MVP (one hero product + inquiry form + basic certificate downloads) — enough to survive on-site QR scans; full version goes live within 30 days post-show. This timeline goes in the contract.
Book a 30-min 'buyer experience audit'
We role-play as a real buyer against your current site (or your competitor's). Within 3 minutes can we find specs, certs, the inquiry form, the price band? You receive an actionable checklist — not a sales pitch. Free.